Introduction
Every business must have a name requires a promotion, because without the promotional products that will sell anything as good as or even more expensive than others when others do not know who will buy it. If you see / watch TV in every event must have a commercial break. Now this ad is a promotion of a product being marketed. The higher the rating the more expensive event advertising rates. But why the well-known products still diiklan continue?
That's one of their marketing strategy, though its products are well known but still ad street because: one factor competition. If you watch for how many brands of cigarette products that often appear on TV, for merapa motorcycle products often appear. Everything is a race to get interested. Likewise in the Internet world, all sites must compete to get as many visitors as possible. So from that though they still promote the well-known. And this form of promotion can be divided into two categories namely offline promotion and online.
Promotion Offline
You know that Yahoo or Google? Who does not know Yahoo, except for people who never surf may not know Yahoo. But some time ago I watched Yahoo ads appear on TV, when Yahoo was so famous. As already mentioned above that to maintain the popularity of the campaign is necessary. Sign ad on TV this is one way of offline promotion. In addition to the TV the other way is in the radio, mass media such as newspapers, magazines, brochures, flyers, banners, etc.. Or can also paste in a car in public like a bus or taxi. In fact, I've seen a private car, the glass there is a sticker behind her own personal site. The ways this is to promote offline.
Why this way be taken:
* Since not everyone can access the Internet, especially in our country that the ratio of Internet users is still low compared to the population.
* To increase its popularity again in order to achieve their own improvement targets.
* More market share reaching all aspects of both chronological age and level of economic class.
But one thing from this offline campaign, the cost is more expensive than the cost of online promotion. Try to imagine, how the TV advertising rates for the private sector that is prime time airtime from 18 hours to 21 hours. I think it was millions of dollars per 15 seconds run. So for just 4 times appear to reach more than 5juta. Means 35juta need at least a week. But if the sales target is achieved regardless of the high advertising rates are not an issue anymore. Cheaper way is there but the coverage will be even smaller for example through the brochure.
Promotions Online
Advantages of this system compared to the way Offline namely:
1.
Period of time is relatively longer, if already indexed in search engines, for was not deleted / dibanned by search engines then your website address will still appear. Compare this with the TV or radio that only a few minutes, leaflets / newspapers that if not saved then it is missing information. Maybe just a banner that could rival this way.
2.
Always ready to be ready within 24 hours, at whatever you play online and open a site for a good server and not on the site updates must always be ready to open.
3.
Changes can be made, for example, there are new products displayed on your site, then you can upload it at any time during the server no problem, but try that in a newspaper / magazine you need a new list can be displayed first in the next edition. Similarly, if a brochure or banner should be used to make reservation.
This online promotion is also the way many such:
#
Promotion through search engines and directories. This method is one common way to popularize our website in order indexed in search engines and directories. The surplus is mostly free, so they can reduce costs. The downside if enrolled in the free is the fastest it took 2 weeks to indexed, then the contents of this web site should be regulated to meet the criteria for the term search engine or SEO. List of search engines can be seen here.
#
Promotion through search engine-based pay-per-click (paid per click)
Examples of this kind is provided Google with the Google Adword and Overture. Excess of the campaign through the free search engines, namely: a more market focused.
#
Displaying banners or links you provided in place banners and links exchange. With the appearance of the banner or link on the site have other people, it becomes possible when visitors view your site's colleagues interested in the title of your last pair will visit your site. This is also to increase the link popularity of your site.
#
Register your site on a number of online advertising media both free and paid. If it is paid, for example on the front page detik.com the number of visitors who see the ad there must have been very much given the popularity of this site. Meanwhile, if the media is free advertising, the risk is if there is already the latest ads your ads will be bumped to the back. But at least with the included, can boost your sites Link Popularity search engine's eyes.
#
Promotion through the forum, but usually a specific business forum that allows you promotion if you can not be considered spam. Through forums like this, suppose you write an article about SEO or marketing or whatever, then at the bottom of the article written your name and site then post them on the forum. So when other people read the article this might be the person might well wonder no other articles are also interesting and And he will visit your site. In fact, some say one way to quickly indexed in Google, make and post the article in some forums.
#
Email campaigns, but do occasionally send an email to someone you do not know or do not expect to post an email from you. Because of the way as it is called Spam. Spammers or people who do so hated of all Internet users. Even you can experience all diblacklist by search engines. One way to avoid spam is considered, each time you send an email to friends or relatives or associates, under the signature you write yours site. Or it could be done any reply to emails coming. Another way is that you ask each of your visitors to register as a member, and any specified time you send an email to your members about something new on your site (this way is called Opt-mail).
Every business must have a name requires a promotion, because without the promotional products that will sell anything as good as or even more expensive than others when others do not know who will buy it. If you see / watch TV in every event must have a commercial break. Now this ad is a promotion of a product being marketed. The higher the rating the more expensive event advertising rates. But why the well-known products still diiklan continue?
That's one of their marketing strategy, though its products are well known but still ad street because: one factor competition. If you watch for how many brands of cigarette products that often appear on TV, for merapa motorcycle products often appear. Everything is a race to get interested. Likewise in the Internet world, all sites must compete to get as many visitors as possible. So from that though they still promote the well-known. And this form of promotion can be divided into two categories namely offline promotion and online.
Promotion Offline
You know that Yahoo or Google? Who does not know Yahoo, except for people who never surf may not know Yahoo. But some time ago I watched Yahoo ads appear on TV, when Yahoo was so famous. As already mentioned above that to maintain the popularity of the campaign is necessary. Sign ad on TV this is one way of offline promotion. In addition to the TV the other way is in the radio, mass media such as newspapers, magazines, brochures, flyers, banners, etc.. Or can also paste in a car in public like a bus or taxi. In fact, I've seen a private car, the glass there is a sticker behind her own personal site. The ways this is to promote offline.
Why this way be taken:
* Since not everyone can access the Internet, especially in our country that the ratio of Internet users is still low compared to the population.
* To increase its popularity again in order to achieve their own improvement targets.
* More market share reaching all aspects of both chronological age and level of economic class.
But one thing from this offline campaign, the cost is more expensive than the cost of online promotion. Try to imagine, how the TV advertising rates for the private sector that is prime time airtime from 18 hours to 21 hours. I think it was millions of dollars per 15 seconds run. So for just 4 times appear to reach more than 5juta. Means 35juta need at least a week. But if the sales target is achieved regardless of the high advertising rates are not an issue anymore. Cheaper way is there but the coverage will be even smaller for example through the brochure.
Promotions Online
Advantages of this system compared to the way Offline namely:
1.
Period of time is relatively longer, if already indexed in search engines, for was not deleted / dibanned by search engines then your website address will still appear. Compare this with the TV or radio that only a few minutes, leaflets / newspapers that if not saved then it is missing information. Maybe just a banner that could rival this way.
2.
Always ready to be ready within 24 hours, at whatever you play online and open a site for a good server and not on the site updates must always be ready to open.
3.
Changes can be made, for example, there are new products displayed on your site, then you can upload it at any time during the server no problem, but try that in a newspaper / magazine you need a new list can be displayed first in the next edition. Similarly, if a brochure or banner should be used to make reservation.
This online promotion is also the way many such:
#
Promotion through search engines and directories. This method is one common way to popularize our website in order indexed in search engines and directories. The surplus is mostly free, so they can reduce costs. The downside if enrolled in the free is the fastest it took 2 weeks to indexed, then the contents of this web site should be regulated to meet the criteria for the term search engine or SEO. List of search engines can be seen here.
#
Promotion through search engine-based pay-per-click (paid per click)
Examples of this kind is provided Google with the Google Adword and Overture. Excess of the campaign through the free search engines, namely: a more market focused.
#
Displaying banners or links you provided in place banners and links exchange. With the appearance of the banner or link on the site have other people, it becomes possible when visitors view your site's colleagues interested in the title of your last pair will visit your site. This is also to increase the link popularity of your site.
#
Register your site on a number of online advertising media both free and paid. If it is paid, for example on the front page detik.com the number of visitors who see the ad there must have been very much given the popularity of this site. Meanwhile, if the media is free advertising, the risk is if there is already the latest ads your ads will be bumped to the back. But at least with the included, can boost your sites Link Popularity search engine's eyes.
#
Promotion through the forum, but usually a specific business forum that allows you promotion if you can not be considered spam. Through forums like this, suppose you write an article about SEO or marketing or whatever, then at the bottom of the article written your name and site then post them on the forum. So when other people read the article this might be the person might well wonder no other articles are also interesting and And he will visit your site. In fact, some say one way to quickly indexed in Google, make and post the article in some forums.
#
Email campaigns, but do occasionally send an email to someone you do not know or do not expect to post an email from you. Because of the way as it is called Spam. Spammers or people who do so hated of all Internet users. Even you can experience all diblacklist by search engines. One way to avoid spam is considered, each time you send an email to friends or relatives or associates, under the signature you write yours site. Or it could be done any reply to emails coming. Another way is that you ask each of your visitors to register as a member, and any specified time you send an email to your members about something new on your site (this way is called Opt-mail).
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